ARHA BRIDAL IS A LEADING MODERN BRIDAL BRAND IN KOREA, FOUNDED IN SEOUL IN 2017. AS THE FIRST TO INTRODUCE READY-TO-WEAR SIZING FOR WEDDINGDRESSES IN THE DOMESTIC MARKET, ARHA HAS ESTABLISHED A SYSTEM THAT COMBINES 1:1 CUSTOMIZATION BASED ON TAILORED ALTERATIONS WITH IN-HOUSE PRODUCTION. THROUGH THIS APPROACH, THE BRAND CONTINUES TO SHAPE A MORE TRANSPAREN AND ACCESSIBLE HOUSE WEDDING CULTURE. IN FEBRUARY 2023, ARHA EXPANDE INTO THE GLOBAL MARKET, REACHING A CUMULATIVE TOTAL OF 10,000 DRESSES SOLD IN KOREA. THE BRAND IS ALSO PIONEERING THE CONCEPT OF BRIDAL SPA, REDEFINING THE WAY MODERN BRIDALWEAR IS EXPERIENCED.